What Is Algorithmic Behavior? How does it help in SEO?
Introduction
I know all of you are aware of all the Google algorithm updates. Still, here I am going to list some of the major updates for your reference….
- Panda Update
- Penguin
- Hummingbird
- Mobile Update
- Rankbrain
- Medic
- BERT
- Core Updates
Hope all of you already read all these updates in detail. Apart from these Google updates its algorithm on daily basis. Have you ever wondered, Why Google is doing these kinds of updates?
For this question, everyone is having the same answer, ” To give more accurate search results to visitors”. Yes, This is the right answer. But apart from this, there is also another reason. And the reason is Google actually compels you to make searches according to their algorithmic behavior. Now, Let’s talk about Google’s Algorithmic behavior.
What is Algorithmic Behavior?
Google’s algorithm works on artificial intelligence. This algorithm uses his own brain or pattern to show the most accurate results to the users. This particular pattern is called algorithmic behavior. If you want to rank your website on Google SERP then you need to understand the algorithmic behavior first.
Most of the SEO experts tell only about the on-page factors and off-page activities, no one talks about the algorithmic behavior. There are more than 200 on-page factors and infinite off-page activities we can perform. I agree that on-page and off-page activities play a vital role in SEO. But you can’t ignore algorithmic behavior.
All of you might have faced problems getting a good rank in SERP, even after optimizing your website for on-page and off-page factors. Then you need to focus on algorithmic behavior.
How to Analyze Algorithmic Behavior?
Google is providing all the hints to reduce your efforts for ranking higher. The thing is that you only need to understand these and implement them accordingly, that’s it!
Generally, the SEO process involves only three steps:
Step 1. Keyword research and Analysis
Step 2. On-Page Optimization
Step 3. Off-Page Activities
But, The SEO process should be like this:
Step 1. Keyword research and Analysis
Step 2. Analysis of Google Algorithms Behavior For That Particular Keywords
Step 2. On-Page Optimization
Step 3. Off-Page Activities
This flow of work will give you expected results for sure. But don’t forget about the content. Content creation is one of the most important aspects of SEO. After all, content is the king. Write the unique, quality, and user-engaging content for your website and see the results yourself.
Factors of Algorithmic Behavior:
Let’s understand these factors with an example:
Consider you are optimizing your website for the keyword “Digital Marketing Company in Pimpri Chinchwad”. You have to make a search for this particular keyword on Google. Then following are the factors that you have to take into account by analyzing the first 2,3 SERP pages:
- Title of the search results:
Analyze the semantic keywords into them along with the title formation sequence. Observe the length of titles and check the pixel size as well. This will help you a lot during title formation.
- Description of the search results:
Analysis of search results description is also one of the main factors. You might have observed that some search results are showing more characters in the description. You need to observe such things and should find out the reasons as well. Observe the keyword implementation in the description.
- Bold Words in Description:
As you can see in the image this kind of bold words carries more weightage for ranking your website. You should mark it up and try to embed it in your content and description.
- Image Search Results:
After searching keywords on google for which you want to rank, you should also make an analysis of image search results. The kind of images are ranking, you should consider their alt tag, title, and description as well.
- Content on the ranking pages:
The websites which are already ranking for your target keywords, are giving you an idea of what kind of content you need to write. Try to understand the context of the content. Don’t copy the format and topic from your competitor’s website. Make your own topic and form unique and quality content.
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